Zhang Jinyu,2025-05-152025-05-152024Zhang Jinyu. Leadership Strategies for Digital Marketing Excellence = Стратегії лідерства для забезпечення розвитку цифрового маркетингу : qualification project (thesis) "master" / Zhang Jinyu. – Odesa, 2024. – 100 P.https://dspace.onu.edu.ua/handle/123456789/41367In today's digital age, digital marketing has become the key for enterprises to gain market advantages, enhance brand influence and increase customer stickiness. The ability of enterprise leaders in promoting digital marketing excellence is becoming a decisive factor in determining the market competitiveness and sustainable development of enterprises. This is mainly due to the rapid changes in the market environment, the digital transformation of consumer behavior and the continuous emergence of new digital technologies. Therefore, leaders need to develop and implement effective digital marketing strategies to adapt to these changes and lead the enterprise forward.en073 менеджментмагістрleadershipdevelopment strategiesdigital marketingdigital marketing of sneakersDiplomas