Chushankova, Valeria2021-11-252021-11-252019Chushankova, V. Modern marketing tools in terms of globalization = Сучасні інструменти маркетингу в умовах глобалізації : дипломна робота магістра / V. Chushankova. – Одеса, 2019. – 60 с.https://dspace.onu.edu.ua/handle/123456789/31923The world has gone through the process of globalization, one that causes increasing of economical, financial, social, cultural, political, market and environmental interdependence among nations, in the last two decades. Business is also inevitably affected by this process of change towards more interdependence. The goal of the thesis is to increase the effectiveness of existing marketing strategy with improved marketing tools and of a Dutch company in terms of globalization.en073 менеджментмаркетингглобалізаціяінструменти маркетингуе-Mail маркетингоn-line маркетингтеле-маркетингDiplomas