Liang Wenqi,2025-05-132025-05-132024Liang Wenqi. Theoretical and Methodological Support of the Competitiveness Management System at the Enterprise = Теоретико-методична підтримка системи управління конкурентоспроможністю на підприємстві : qualification project (thesis) “master” / Liang Wenqi. – Odessa, 2024. – 77 p.https://dspace.onu.edu.ua/handle/123456789/41328. In the global marketplace of today, enterprise competitiveness management has gained critical importance, evolving from a conventional aspect of management into a vital determinant for organizational survival and growth. The escalation of global rivalry, rapid technical advancement, and heightened complexity of the business landscape provide new difficulties for organizations, particularly those functioning in dynamic markets like China. Current developments in globalization and digital transformation profoundly influence the dynamics of competition, altering conventional methods of competitiveness management. Businesses must adapt to swiftly evolving market conditions, adopt innovative technology, and formulate new strategic methods to attain competitive advantages. These challenges are especially pertinent for Chinese enterprises that are actively engaging in the global economy and seeking to enhance their standings in foreign markets.en073 менеджментмагістрenterprisecompetitivenessmanagement systemmodels of supportmethods of supportChinese companiesDiplomas