Chaikovska, Maryna P.Чайковська, Марина Петрівна2023-01-252023-01-252022Marketing of innovations. Innovations in marketing. Materials of the International Scientific Internet Conference (December, 2022). – Bielsko-Biala : WSEH, 2022. [E-edition].https://dspace.onu.edu.ua/handle/123456789/34397Today, digital transformations stimulate the development of reflexive interactions, taking into account the acceleration of development and convergence of technologies: - as informational (data storage, cloud computing, blockchain technologies, artificial intelligence, IoT platforms) , - and managerial (outsourcing, customer focus, personification, partner networks, convergence, reflexivity) [2, p.53]; - and marketing (sociality, mobility, omnichannel, influencer marketing).entechnological maturity modelsdigital marketing systemsArticle