Коч, Світлана ВадимівнаКоч, Светлана ВадимовнаKoch, Svitlana V.Череватий, Владислав ОлександровичCherevatyi, Vladyslav O.2020-08-032020-08-032020Соціально-політичні студії : наук. альманахhttps://dspace.onu.edu.ua/handle/123456789/28386У статті розглядається явище політичних технологій у політичному процесі, виокремлюються виборчі технології, як основний напрямок політичних технологій та аналізується президентська кампанія В. Зеленського як одного з кандидатів та переможця передвиборчої кампанії.The following article describes the evolution of Odessa region activities as a subject of international relations, the role and influence of the European vector of the policy of Ukraine on the settlement of the regional policy. The article indicates that for the period 2013-2020 the dynamics of the Odessa region was uneven. In 2013, the region was an active actor in the international arena, establishing relations with both its neighbors and other European countries. After the annexation of Crimea, namely since 2014, the region’s activity has moved to a less active phase. Over the past three years (2016-2019), it was possible to deepen international cooperation of the region, to compensate for the sharp outflow of capital, a fall in foreign investment in the Odessa region to solve existing problems. The authorities in the region clearly realize that the Ukrainian south, which includes the Odessa region, plays an important role in the economic, political, cultural development of the whole country. Membership in international organizations contributes to the consistent establishment of friendly relations with the regions of the countries of the world, the creation of a positive image of not only the Odessa region, but the entire state in the international arena, as well as the development of cooperation and interaction mechanisms operating within the European Union.ukполітичні технологіївиборчі технологіїВ. ЗеленськийУкраїнаpolitical technologieselection technologiesV. ZelenskyUkraineArticle