Zhou Zhizhen,2025-05-162025-05-162024Zhou Zhizhen. Improvement of motivation mechanism at the enterprise in the conditions of the competitive environment = Удосконалення механізму мотивації на підприємстві в умовах конкурентного середовища : qualification project (thesis) "master" / Zhou Zhizhen. – Odesa, 2024. – 81 P.https://dspace.onu.edu.ua/handle/123456789/41390Relevance the research on motivation management in competitive environments is highly relevant due to the increasing global economic integration and the crucial role human resource management plays in an organization's sustainable development. In particular, for small and medium-sized enterprises (SMEs), like Tiktok, the establishment of a robust incentive system is key to harnessing human potential, attracting talent, and preventing brain drain, all of which are vital for maintaining competitive advantage and long-term viability in the modern business landscape.en073 менеджментмагістрenterprisemotivationcompetitive environmentmanagement of motivationpersonnel managementDiplomas