Чайковская, Марина ПетровнаChaikovska, Maryna P.Чайковська, Марина Петрівна2021-11-272021-11-272021Наука, образование, культура : междунар науч.-практ. конф., посвящ. 30-й г. Комратского гос. ун-та. – Комрат : КГУ, 2021https://dspace.onu.edu.ua/handle/123456789/31929The article describes global digital transformations and their relationship with the evolution of marketing models. Trends in the growth of volumes and speed of mobile traffic, the main problematic issues of the implementation of marketing IT projects, the impact of the COVID-19 pandemic on the organization of marketing activities are analyzed. The advantages of the portal approach to the management of marketing IT projects are considered. The problems of developing an effective security system are highlighted, the sources of threats and methods of protection are analyzed. The effects of the application are considered, сurrent trends and classification signs, an analysis of the Ukrainian VPN market is carried out.rumarketing IT projectsportal approachIT project managementsecurity systemVPN (Virtual Private Network)Article