Чайковська, Марина ПетрівнаChaikovska, Maryna P.2023-12-152023-12-152023Ştiinţă. Еducaţie. Сultură : conferinţa ştiinţifico-practică internaţională = Наука. Образование. Культура : Междунар. науч.-практ. конф., посвящ. 32-ой годовщине Комратского гос. ун-та : сб. ст. / гл. ред. и сост.: Сулак С. К. – Комрат : КГУ, 2023. – Т. 1 : Экономические науки. Сельское хозяйство и перерабатывающая промышленность. Информационные технологии, математика и физика. Право и политические науки. – С. 20–24.https://dspace.onu.edu.ua/handle/123456789/36996The paper substantiates the importance of taking into account the consequences of management decisions for the development of societal ecosystems. The peculiarities and modern requirements for information and analytical support of management depending on the level of technological maturity are analyzed with the aim of convergent reduction of digital gaps. The evolutionary trend of models of technological readiness in the direction of the strategy of sustainable economic development, the holistic concept of marketing and Green IT was revealed. Emphasis is placed on the need for societal expansion of the interpretation of the IT for Green concept and strategic focus on the convergence of multidimensional digital transformations in management.enmultidimensional digital transformationsholistic marketingsocietal ecosystemGreen ITinformation and analytical support in managementmodels of technological maturityArticle