Жураківська, Катерина Анатоліївна2019-02-122019-02-122018Жураківська, К. А. Методи планування та організація спортивних подій = Methods for planning and organizing sporting events : Дипломна робота бакалавра / К. А. Жураківська; наук. кер. Ю. Л. Грінченко; ОНУ ім. І. І. Мечникова, ЕПФ, Каф. менеджменту та математичного моделювання ринкових процесів. – Одеса, 2018. – 92 с.https://dspace.onu.edu.ua/handle/123456789/21637Sport event management is viewed as a specific sector within event management. It is a diverse field, which incorporates the four functions of management – planning, organizing, leading and controlling – in conjunction with project management, marketing, communications, event bidding and lobbying. As its core is the brief for the sport management professional to plan and execute a successful event. According to some business event gurus, sport event management can be described ‘as all functions relating to the planning, implementation and evaluation of a sport event’. Planning of an event plays a crucial role, seeking to quantify the objectives, which consist of increasing financial profit of the event, increased public and media exposure, increased sponsorship potential, etcen6.030601 менеджментplanningorganizingimplementationDiplomas