Zeng Zhen,2025-05-152025-05-152024Zeng Zhen. Prospects and challenges of implementing artificial intelligence in marketing management = Перспективи та виклики впровадження штучного інтелекту у маркетинговому менеджменті : qualification project ( thesis) for "Master" / Zeng Zhen. – Odesa, 2024. – 91 P.https://dspace.onu.edu.ua/handle/123456789/41363For the modern businesses, artificial intelligence (AI) in marketing automation is now of major concern and research [1]. The rapid development of technology has caused a revolution in the way companies handle marketing [2]. AI is one such tool which can change the entire landscape of marketing. From customer segmentation and targeting, to campaign optimization and customer experience, there are endless possibilities for marketers to get an edge over their competitors.en073 менеджментмагістрartificial intelligencemarketing managementimplementation of artificial intelligenceDiplomas