Chaikovska, Maryna P.Чайковська, Марина ПетрівнаЧайковская, Марина Петровна2021-12-182021-12-182021Marketing of innovations. Innovations in marketing (2021). Materials of the International Scientific Internet Conference (December, 2021). Bielsko-Biala: WSEH.https://dspace.onu.edu.ua/handle/123456789/32044The modern stage of information society development is characterized by powerful digital transformations of marketing approaches associated with dynamic changes in user preferences, traffic sources, content types, information processing methods, and requires revision of approaches and technological tools taking into account the need to collect, store and process large volumes of data.enmarketingdrivertransformationsconvergent digitalArticle