Modern marketing tools in terms of globalization
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Date
2019
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Одеський національний університет імені І.І. Мечникова
Abstract
The world has gone through the process of globalization, one that causes increasing of economical, financial, social, cultural, political, market and environmental interdependence among nations, in the last two decades. Business is also inevitably affected by this process of change towards more interdependence.
The goal of the thesis is to increase the effectiveness of existing marketing strategy with improved marketing tools and of a Dutch company in terms of globalization.
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073 менеджмент, маркетинг, глобалізація, інструменти маркетингу, е-Mail маркетинг, оn-line маркетинг, теле-маркетинг
Citation
Chushankova, V. Modern marketing tools in terms of globalization = Сучасні інструменти маркетингу в умовах глобалізації : дипломна робота магістра / V. Chushankova. – Одеса, 2019. – 60 с.