Consumer Value Co-Creation Process Adjustments in Chinese Business Ecosystems
Ескіз недоступний
Дата
2024
Автори
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Одеський національний університет імені І. І. Мечникова
Анотація
The dynamics of consumer behavior and value creation in modern business ecosystems have undergone significant transformation, particularly within the Chinese market context. The emergence of digital platforms and innovative business models has fundamentally altered the traditional paradigms of consumer-business interactions. This transformation has been particularly pronounced in China, where unique socio-cultural factors, rapid technological advancement, and distinctive consumer preferences have created an environment conducive to novel forms of value co-creation. The contemporary business landscape witnesses an unprecedented level of consumer participation in value creation processes. This phenomenon is especially evident in Chinese e-commerce platforms, where consumers transition from passive recipients to active co-creators of value. JD.com, as one of China's leading e-commerce entities, exemplifies this evolution through its innovative approaches to consumer engagement and value co-creation. The platform's integration of advanced technologies, consumer-centric strategies, and comprehensive ecosystem development presents a compelling case for examining the mechanisms and implications of value co-creation in Chinese business ecosystems.
Опис
Ключові слова
073 менеджмент, магістр, business ecosystems, consumer value, Chinese ecosystems, electronic commerce
Бібліографічний опис
Guo Shujun. Consumer Value Co-Creation Process Adjustments in Chinese Business Ecosystems = Вдосконалення процесу спільного створення споживчої вартості в китайських бізнесових екосистемах : qualification project (thesis) "master" / Guo Shujun. – Odesa, 2024. – 96 P.