Branding of cultural tourism objects of the united territorial communities of the southern megaregion of Ukraine

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dc.contributor.authorPavlov, Oleksandr
dc.contributor.authorPavlova, Tetiana O.
dc.contributor.authorПавлова, Тетяна Олександрівна
dc.contributor.authorПавлова, Татьяна Александровна
dc.contributor.authorPavlova, Iryna
dc.date.accessioned2020-11-02T08:40:47Z
dc.date.available2020-11-02T08:40:47Z
dc.date.issued2020
dc.description.abstractThe process of decentralization of power and governance, which takes place in Ukraine through the voluntary unification of territorial communities, has laid the foundations for reforming the administrative territorial structure and territorial organization of power. Taking into account the state making nature of these transformations in the context of Ukraine's European integration efforts, the article substantiates theoretical and applied fundamentals of branding of cultural tourism objects of the united territorial communities (UTC), reveals his role in constructing local identity of these social and spatial formations. The methodology of the study covers three main thematic blocks: legal and political foundations of the creation of a UTC; features of UTC branding; conceptualization and classification of brand projects of cultural tourism objects of the UTC. The factors that inhibit the branding process of cultural tourism objects of these communities were identified, conclusions were drawn, and perspective directions for further scientific exploration were outlined.uk_UA
dc.identifier.citationEuropean Countrysideuk_UA
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/29398
dc.language.isoenuk_UA
dc.relation.ispartofseries;Vol. 12, № 3.
dc.subjectbranduk_UA
dc.subjectbrandinguk_UA
dc.subjectcultural tourism objectsuk_UA
dc.subjectidentityuk_UA
dc.subjectunited territorial communitiesuk_UA
dc.titleBranding of cultural tourism objects of the united territorial communities of the southern megaregion of Ukraineuk_UA
dc.typeArticleuk_UA
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