Analysis of technological innovations in digital marketing

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dc.contributor.authorOklander, M.
dc.contributor.authorOklander, T.
dc.contributor.authorYashkina, O.
dc.contributor.authorPedko, I.
dc.contributor.authorChaikovska, Maryna P.
dc.contributor.authorЧайковська, Марина Петрівна
dc.contributor.authorЧайковская, Марина Петровна
dc.date.accessioned2018-10-26T07:58:19Z
dc.date.available2018-10-26T07:58:19Z
dc.date.issued2018
dc.description.abstractThe postulates of classical theory of marketing were formed in the 20th century ‒ the c oncept, c ategorical apparatus, and the toolset. Over the course of the existence of marketing, one has observed a functional relationship between the development of marketing theory and scientific-technical progress. It is obvious that the ever-changing realities of economy predetermine moral ageing of the theoretical foundations of marketing since the effectiveness of marketing activities depends on the degree of adequacy of its forms to the character of industrial relationsuk
dc.identifierThe postulates of classical theory of marketing were formed in the 20th century ‒ the c oncept, c ategorical apparatus, and the toolset. Over the course of the existence of marketing, one has observed a functional relationship between the development of marketing theory and scientific- technical progress. It is obvious that the ever-changing realities of economy predetermine moral ageing of the theoretical foundations of marketing since the effectiveness of marketing activities depends on the degree of adequacy of its forms to the character of industrial relations
dc.identifier.citationEastern-European Journal of Enterprise Technologiesuk
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/19283
dc.language.isoenuk
dc.relation.ispartofseries;5/3 ( 95 )
dc.subjecttechnological innovationsuk
dc.subjectdigital marketinguk
dc.subjectнативний контентuk
dc.subjectштучний iнтелектuk
dc.subjectмобiльний маркетингuk
dc.subjectIнтернет речейuk
dc.subjectпартнерський маркетингuk
dc.titleAnalysis of technological innovations in digital marketinguk
dc.typeArticleuk
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