Modern Lead Generation in Internet Marketing for the Development of Enterprise Potential

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dc.contributor.authorBondarenko, Svitlana
dc.contributor.authorLaburtseva, Olena
dc.contributor.authorSadchenko, Olena V.
dc.contributor.authorLebedieva, Vira
dc.contributor.authorHaidukova, Oleksandra
dc.contributor.authorKharchenko, Tetyana
dc.contributor.authorСадченко, Олена Василівнаuk
dc.contributor.authorСадченко, Елена Васильевнаru
dc.date.accessioned2019-10-18T09:21:33Z
dc.date.available2019-10-18T09:21:33Z
dc.date.issued2019
dc.description.abstractThe buying process has changed, and marketers need to look for new ways to attract customers. Instead of reaching potential customers through mass advertising and e-mail newsletters, marketers should now focus on learning how to build and maintain ongoing customer relationships According to statistics, 96% of new visitors to the site are not yet ready to make a purchase, although they are all potential customers. This figure shows how important lead generation is. Visitors to your site is just the beginning of the lead generation process. If the company does not have a clear strategy that will translate potential customers into buyers, it will constantly lose in the market and lose profits. It is necessary to analyze the main indicators of lead generation efficiency, return on investment, and conversion.uk_UA
dc.identifier.citationInternational Journal of Innovative Technology and Exploring Engineering (IJITEE)uk_UA
dc.identifier.doi10.35940/ijitee.L2477.1081219
dc.identifier.urihttps://dspace.onu.edu.ua/handle/123456789/25678
dc.language.isoenuk_UA
dc.relation.ispartofseries;Vol. 8, is. 12.
dc.subjectEnterprise Potentialuk_UA
dc.subjectInternet Marketinguk_UA
dc.subjectLead Generationuk_UA
dc.titleModern Lead Generation in Internet Marketing for the Development of Enterprise Potentialuk_UA
dc.typeArticleuk_UA
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