Management features in the implementation of the "Blue Oceans Strategy"

dc.contributor.author	Zhmai, Oleksandr V.
dc.contributor.author	Chepurna, L. V.
dc.contributor.author	Жмай, Олександр Володимирович
dc.contributor.author	Жмай, Александр Владимирович
dc.date.accessioned	2021-08-02T08:45:12Z
dc.date.available	2021-08-02T08:45:12Z
dc.date.issued	2021
dc.description.abstract	In conditions of intense competition in the market space, two oceans have been formed – «blue» and «red». Each of them has its own characteristics and conditions of existence in it. The «red oceans» are highly competitive, conditions and rules are clearly defined, all participants follow certain rules and the possibility of profit growth is limited. In the «blue oceans», the opposite happens because it marks untapped market areas, requires creativity, gives the opportunity to grow and make a profit.	uk_UA
dc.identifier.citation	Сучасні тенденції економічного розвитку регіонів: теоретичні та прикладні аспекти : матеріали 4-ї міжнар. наук.-практ. Інтернет-конф. (Одеса, 21 квіт. 2021 р.). – Одеса: ОДАБА, 2021.	uk_UA
dc.identifier.uri	https://dspace.onu.edu.ua/handle/123456789/31442
dc.language.iso	en	uk_UA
dc.subject	management	uk_UA
dc.subject	"Blue Oceans Strategy"	uk_UA
dc.subject	market space	uk_UA
dc.title	Management features in the implementation of the "Blue Oceans Strategy"	uk_UA
dc.type	Article	uk_UA

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