Now showing items 11-30 of 2806

    • BTL - засоби як сучасні маркетингові інструменти просування продукції тютюнової промисловості 

      Кіріліна, Марина Андріївна (Одеський національний університет імені І. І. Мечникова, 2012)
      Тютюновий ринок є найбільш закритим в рекламному аспекті. Законодавчі заборони, тиск громадських організацій і власне усвідомлення соціальної відповідальності створюють унікальне середовище для рекламної активності тютюнових ...
    • Budgetary revenue structure at central level of public administration in the federal countries 

      Rekova, Nataliia; Dolozina, Iryna; Nitsenko, Vitalii S.; Zaitsev, Yurii; Zamlynskyi, Victor (2018)
      Indicators of the central government budgets were analysed in the article with use of calculation of shares of various categories and subcategories of revenues for the purpose of identification of structural features and ...
    • Business model for a sea commercial port as a way to reach sustainable development goals 

      Nitsenko, Vitalii S.; Nienno, Iryna M.; Kryukova, Iryna; Kalyna, Tatyana; Plotnikova, Mariia (2017)
      The aim of the article is to suggest a monitoring tool for a business model to assess performance and meet sustainable development goals and indicators for the sea commercial ports. According to the 2030 Sustainable ...
    • Causes and ways of development recreational areas tourist destination 

      Sadchenko, Olena V.; Садченко, Елена Васильевна (2016)
      The article describes the cause and the development of tourism and recreational areas. Identified five areas of life which exercise their influence of tourism and recreational activities, and are affected by tourism and ...
    • Cechy społeczne kształtujące ekosystem IT w Ukrainie 

      Chaikovska, Maryna P. (2018)
      W opracowaniu przeanalizowano potencjał innowacyjny Ukrainy, istniejące problemy strukturalne, czynniki rozwoju, aktualne tendencje rynku IT, infrastrukturę i perspektywy sektora przedsięwzięć typu start-up na rynku IT ...
    • Collective investment of funds of Ukraine: current status and trends of development 

      Buslaieva, Hanna V.; Буслаева, Анна Владимировна (Agenda Publishing House, 2015)
      The article describes the development of trends relatively to correct conduction of analytical research by quantity data of collective investment of funds of Ukraine in dynamic in connection with non-considering Crimea , ...
    • Conceptual modeling of agri-food market development under economy’s globalization 

      Bilan, Yurii V.; Nitsenko, Vitalii S.; Samoilyk, Yu. V.; Білан, Юрій В.; Ніценко, Віталій Сергійович; Самойлик, Ю. В. (2017)
      Urgency of the research. Industry-specific features are the core aspects in the development of economic systems, thus, each segment of the national market must be considered taking into account these specific features. Target ...
    • Controlling in the anti-crisis management system of the bank 

      Zakharchenko, Natalia V.; Kolesnyk, Olha O.; Захарченко, Наталя Вячеславівна; Колесник, Ольга Олексіївна (2017)
      The article considers the role of the financial system in the production of crisis phenomena in the global economy. The arguments are presented in favor of including the controlling system as a necessary element of the ...
    • Countries’ level of financial services trade specialization on the world market 

      Voinova, Yevheniia I. (2016)
      One of the main elements of analysis of the country’s competitiveness in the global market of financial services is determination of the country’s place in world trade flows. For a comprehensive analysis of all countries ...
    • Criteria for Evaluation of Efficiency of Energy Transformation Based on Renewable Energy Sources 

      Nitsenko, Vitalii S.; Mardani, Abbas; Streimikis, Justas; Shkrabak, Iryna; Klopov, Ivan; Novomlynets, Oleh; Podolska, Olha (2018)
      In the context of shortage of natural resources in Ukraine, the problem of evaluating efficiency of the implementation of renewable energy sources (RES) becomes of particular importance and comes in first place, since its ...
    • Current state of world alternative motor fuels market 

      Havrysh, Valeriy I.; Nitsenko, Vitalii S.; Гавриш, Валерій Іванович; Ніценко, Віталій Сергійович; Гавриш, Валерий Иванович; Ниценко, Виталий Сергеевич (2016)
      The relationship between social formations and energy resources consumption, key world trend of the motor fuels market have been explored. Economic factors that affect production and use of alternative motor fuels are ...
    • Cyberinsurance as a tool for minimizing the informational risks of the enterprise in the conditions of global economic development and society informatization. Review article. 

      Demianchuk, Maryna A.; Maslii, Natalia D.; Stankova, Valentyna V.; Дем'янчук, Марина Афанасіївна; Маслій, Наталя Дмитрівна; Станкова, Валентина Вікторівна (2018)
      The main resource of modern enterprises is information, the breach of the basic properties of which could become a significant danger for these enterprises in the conditions of society informatization and the increasing ...
    • Cynefin framework in component-oriented model of IT-projects management 

      Chaikovska, Maryna P.; Chaykovskyy, Oleksandr A. (2018)
      Transformational global processes of informatization of the society cause dynamic growth of scale and variety of information tasks of the enterprise. In order to solve these tasks it is necessary to develop effective ...
    • Cистема показників для аналізу інноваційно діяльності підприємства 

      Буденюк, Анастасiя Анатолiївна (Одеський національний університет імені І. І. Мечникова, 2018)
      В cучacниx умoвax впpoвaджeння eфeктивниx iннoвaцiйниx тexнoлoгiй дoзвoляє, з oднoгo бoку, пiдпpиємcтву oдepжaти кoнкуpeнтнi пepeвaги: пoкpaщити кoнкуpeнтну cитуaцiю нa pинку cвoгo пpoдукту тa фiнaнcoвий cтaн, якicнo ...
    • Development and Realization of Special directions of the govermental Innovation Policy 

      Zakharchenko, Natalia V. (2016)
      Expansion of borders will be possible if as a result of technical development, consumer will be able to switch to the consumption of various products without special expenses, i.e. such products become interchangeable. ...
    • Development of price strategies to support brand positioning: strategic issues for marketing policies 

      Grinchenko, Yuriy L.; Robul, Yuriy V.; Zaliubinska, Liudmyla M.; Грінченко, Юрій Леонідович; Робул, Юрій Володимирович; Залюбінська, Людмила Миколаївна (2018)
      Marketing policies become more sophisticated and more focused nowadays. On many consumer markets there is a trend for differentiating and branding products as a response to defragmentation of the market. Brand is no more ...
    • Development of public credit 

      Borysova, Larysa Ye.; Shevchenko, M. G.; Борисова, Лариса Євгеніївна; Шевченко, М. Г. (2018)
      Державний кредит, згідно з визначенням Бюджетного кодексу України, операції, пов’язані з отриманням державою кредитів (позик) на умовах повернення, платності та строковості з метою фінансування державного бюджету, є державним ...
    • DEVELOPMENT OF THE IT ENTERPRISE STRATEGY 

      Vasyliev, Serhii H.; Postoyanets, Andrey (Букаєв В.В., 2011)
      Consideration of the use the information technologies for realization of management tasks of production enterprises are the issues of high practical and theoretical interest.
    • Development of trends for sanatorium complex Odessa region in modern conditions 

      Buslaieva, Hanna V.; Буслаєва, Ганна Володимирівна (Thorpe-Bowker, 2015)
      The article describes the development of trends for sanatorium sphere enterprises in modern conditions of economic crisis in Ukraine, and also loses of a considerable part of recreational areas as a result of annexation ...
    • Diagnostics of Formedness of System of Values of Future Economists in Professional Preparation Process 

      Kostenko, Rostyslav V.; Zakharchenko, Natalia V.; Topalova, Iryna A.; Zakharchenko, Oleg V.; Shatalova, Liudmyla S. (2017)
      The article presents the results of the diagnostics of the formation of the value sphere of future economists. The problem of diagnostics of the formedness of the axiosphere of future economic profile specialist is becoming ...