Convergence of green IT technologies and multidimensional transformations of information and analytical support in the digital maturity management of marketing systems
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Дата
2023
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
The paper substantiates the importance of taking into account the consequences of management decisions for the development of societal ecosystems. The peculiarities and modern requirements for information and analytical support of management depending on the level of technological maturity are analyzed with the aim of convergent reduction of digital gaps. The evolutionary trend of models of technological readiness in the direction of the strategy of sustainable economic development, the holistic concept of marketing and Green IT was revealed. Emphasis is placed on the need for societal expansion of the interpretation of the IT for Green concept and strategic focus on the convergence of multidimensional digital transformations in management.
Опис
Ключові слова
multidimensional digital transformations, holistic marketing, societal ecosystem, Green IT, information and analytical support in management, models of technological maturity
Бібліографічний опис
Ştiinţă. Еducaţie. Сultură : conferinţa ştiinţifico-practică internaţională = Наука. Образование. Культура : Междунар. науч.-практ. конф., посвящ. 32-ой годовщине Комратского гос. ун-та : сб. ст. / гл. ред. и сост.: Сулак С. К. – Комрат : КГУ, 2023. – Т. 1 : Экономические науки. Сельское хозяйство и перерабатывающая промышленность. Информационные технологии, математика и физика. Право и политические науки. – С. 20–24.