Analysis of technological maturity models in formation of digital marketing systems
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Дата
2022
Науковий керівник
Укладач
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Номер E-ISSN
Назва тому
Видавець
Анотація
Today, digital transformations stimulate the development of reflexive interactions, taking into account the acceleration of development and convergence of technologies: - as informational (data storage, cloud computing, blockchain technologies, artificial intelligence, IoT platforms) ,
- and managerial (outsourcing, customer focus, personification, partner networks, convergence, reflexivity) [2, p.53]; - and marketing (sociality, mobility, omnichannel, influencer marketing).
Опис
Ключові слова
technological maturity models, digital marketing systems
Бібліографічний опис
Marketing of innovations. Innovations in marketing. Materials of the International Scientific Internet Conference (December, 2022). – Bielsko-Biala : WSEH, 2022. [E-edition].