Please use this identifier to cite or link to this item:
http://dspace.onu.edu.ua:8080/handle/123456789/34397
Title: | Analysis of technological maturity models in formation of digital marketing systems |
Authors: | Chaikovska, Maryna P. Чайковська, Марина Петрівна |
Citation: | Marketing of innovations. Innovations in marketing. Materials of the International Scientific Internet Conference (December, 2022). – Bielsko-Biala : WSEH, 2022. [E-edition]. |
Issue Date: | 2022 |
Keywords: | technological maturity models digital marketing systems |
Abstract: | Today, digital transformations stimulate the development of reflexive interactions, taking into account the acceleration of development and convergence of technologies: - as informational (data storage, cloud computing, blockchain technologies, artificial intelligence, IoT platforms) , - and managerial (outsourcing, customer focus, personification, partner networks, convergence, reflexivity) [2, p.53]; - and marketing (sociality, mobility, omnichannel, influencer marketing). |
URI: | http://dspace.onu.edu.ua:8080/handle/123456789/34397 |
Appears in Collections: | Статті та доповіді ЕПФ |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
184-187.pdf | 143.88 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.