Skinner's box and AIDA marketing communications model as a reflexive control tools
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Дата
2021
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Анотація
The article examines the experiment with Skinner's box from the point of view of marketing and reflexive control in the context of digitalization. The relevance of this method is determined and a model of the Skinner box marketing strategy is formed. The main components of the last one are: emotional manipulation, information technology and big data. The principles of integrating the AIDA marketing communications model into the SBM strategy, that are oriented on the manipulation object and the information platform used, are formulated.
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Ключові слова
Skinner box marketing, reflexive control, influencer marketing, sensory branding, digital marketing, big data, AIDA
Бібліографічний опис
MIND Journal