Digital Marketing Tools for Managing the Development of Park and Recreation Complexes
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Дата
2022
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
Digital marketing tools are actively used in managing the
development of park and recreation complexes to familiarize the
population with the objects of natural heritage. This article aims to
empirically evaluate digital marketing tools for popularizing the
park and recreational complexes. The methodology was based on
the concept of ecosystem value of park and recreation complexes
as a natural heritage site. These methods included: identifying and
selecting websites with information about park and recreation
complexes in Slovakia and Ukraine. structural analysis of the main
channels of online details about natural parks. Assessing the
current state of online identity of the studied sites from the
perspective of Internet users. The results indicate that to manage
the development of park and recreational complexes developed
their driven official websites in the Internet space, on which
sections structure the information with the allocation of data on
tourism and recreational potential. The article identifies additional
digital marketing tools for managing the development of park and
recreation complexes, particularly social networks and tourist
websites. There is a sufficient amount of information about tourist
recreation sites within these natural parks and tourist routes.
Among the main problems of the websites: the information on the
websites is entirely textual, there is a lack of sufficient data on
social networks, despite the created official pages, there is no
video content, which was more attracted tourists and visitors,
allowing a visual assessment of the tourist potential; there is a
problem of many communication channels to present the natural
heritage of the countries. The research proves that the website is
the primary and most common digital marketing tool for natural
heritage, structuring information about tourism potential and
recreation.
Опис
Ключові слова
digital marketing, park and recreation complexes, natural heritage development management, marketing of natural parks, tourism
Бібліографічний опис
IJCSNS International Journal of Computer Science and Network Security