Cyber Sales As The Latest Tool For Optimizing An Enterprise Strategy
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Дата
2020
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
An independent and informed buyer, for the most part, no longer responds to attempts to sell him something ―on the forehead‖. The paradigm of ―cold‖ sales and the constant search for new customers does not compete with the new strategy - building long-term relationships with customers using specially designed ―sales tunnels‖. The article reveals the concept of cyber-sales or auto-funnels. The methodology of construction and operation of automatic sales tunnels is shown, both at the preparation and planning stage and at the stage of technical implementation of the sales tunnel. Particular attention in the article is given to chatbots, which are used in instant messengers for the technical organization of sales tunnels. They can build communication with the client around the clock, perform tasks of information and promotion. They significantly reduce the cost and simplify work with clients. Every year, bots are becoming smarter and more functional. The article considers five main proposals that are necessary for the consumer to move through the funnel: Lead Magnet, Tripwire, Core Product, Profit Maximizer and Recurring Payments. The article also lists the main tools used in the planning, implementation and analysis of auto-funnels. Cyber sales in business is a customer communication system that works automatically. A sequential chain of interconnected content that, like a tunnel, leads a customer to a purchase. In fact, this automated system is an alternative to the services of a sales manager. This article will help optimize the digital strategy of the enterprise by moving from cold sales with a loss of up to 99% of traffic to automatic sales using chatbots and the highest conversion.
Опис
Ключові слова
Core Product, Cyber Sales, Enterprise Strategy, Lead Magnet, Profit Maximizer, Recurring Payments, Tripwire
Бібліографічний опис
International Journal Of Scientific & Technology Research