Development in using of IT technologies, macromarketing development and societal changes
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Дата
2018
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Укладач
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Анотація
At the macro level, marketing plays the role of the supply system of a market economy.
The basic concept of macro marketing is that of a market system. Macro marketing has traditionally
viewed market systems as drivers of economic development and wealth growth. Thus,
marketing is seen as a driving force of economic development and, as such – of changes in
societal systems. An important part of the development of marketing systems is related to
the development of information technology. Thus, it seems interesting to find out the connections
in the triangle “information technologies – marketing – welfare”.
The focus of this paper is the study of the correlation between the factors indicative
of the development of marketing systems, information technologies and the level of welfare.
Correlation analysis of data for 58 countries of the world shows that there is a statistically
significant correlation between the level of technological development, the degree of Internet
penetration, level of economic development and the index of sustainable development. However,
the degree of correlation between the indicators of technological development, the level
of Internet penetration, the level of economic development and well-being, on the one hand,
and the indicator of sustainable development of societal systems, on the other hand, is insignificant.
This result can be attributed to a supposed by some scholars contribution of marketing
to a growing entropy of societal systems.
Опис
Ключові слова
marketing systems, macro marketing, quality of life, economic development, sustainable development
Бібліографічний опис
MIND journal