Please use this identifier to cite or link to this item:
http://dspace.onu.edu.ua:8080/handle/123456789/32325
Title: | Influence of human capital on the formation of a company brand |
Authors: | Zhmai, Oleksandr V. Chepurna, L. V. Жмай, Олександр Володимирович Жмай, Александр Владимирович |
Citation: | Сучасний менеджмент: тенденції, проблеми та перспективи розвитку: 8 Міжнар. наук.-практ. конф.: тези доповідей (Дніпро, 3 грудн. 2021 р.). – Дніпро: Університет імені Альфреда Нобеля, 2021. |
Issue Date: | 2021 |
Keywords: | a company brand influence of human capital |
Abstract: | In the current market conditions, if you want to make your company successful, you need to be able to apply a variety of techniques for research and maintaining success based on the consumers recognition, as well as it is necessary to provide highly competitive advantages of the managing business. In order to get this effect, company has to put a lot of effort. It is proved that the best way to achieve company`s goals and get customers attention is to provide effective brand strategy. |
URI: | http://dspace.onu.edu.ua:8080/handle/123456789/32325 |
Appears in Collections: | Статті та доповіді ЕПФ |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
153-154.pdf | 281.6 kB | Adobe PDF | ![]() View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.