Holistic marketing as a societal driver of convergent digital transformations
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Дата
2021
Науковий керівник
Укладач
Редактор
Назва журналу
ISSN
E-ISSN
Назва тому
Видавець
Анотація
The modern stage of information society development is characterized by powerful digital transformations of marketing approaches associated with dynamic changes in user preferences, traffic sources, content types, information processing methods, and requires revision of approaches and technological tools taking into account the need to collect, store and process large volumes of data.
Опис
Ключові слова
marketing, driver, transformations, convergent digital
Бібліографічний опис
Marketing of innovations. Innovations in marketing (2021). Materials of the International Scientific Internet Conference (December, 2021). Bielsko-Biala: WSEH.