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dc.contributor.authorЛакомська, Інна Валеріївна-
dc.contributor.authorЛакомская, Инна Валерьевна-
dc.contributor.authorLakomska, Inna V.-
dc.date.accessioned2021-01-12T17:52:13Z-
dc.date.available2021-01-12T17:52:13Z-
dc.date.issued2020-
dc.identifierУДК 81’373. 7: 070.41-
dc.identifierDOI: https://doi.org/10.18524/2414-0627.2020.27.206546-
dc.identifier.citationЗаписки з українського мовознавства = Opera in linguistica ukrainianauk_UA
dc.identifier.urihttp://dspace.onu.edu.ua:8080/handle/123456789/30088-
dc.description.abstractCтаттю присвячено з’ясуванню предикатних характеристик (а саме візуальних) у складі фразеологічних одиниць, що вживаються в газетних заголовках. Спираючись на методологічну базу нейролінгвістичного програмування, виокремлено візуальні маркери, встановлено їхні домінантні та периферійні групи з огляду на частиномовну приналежність та продуктивність, а також виявлено сугестійне навантаження цих одиниць.uk_UA
dc.description.abstractСтатья посвящена изучению предикатных характеристик фразеологических единиц, в частности визуальных, в газетных заголовках. Опираясь на методологическую базу нейролингвистического программирования, выделены визуальные маркеры, установлены их доминантные и периферийные группы, учитывая продуктивность и суггестивные возможности таких единиц.-
dc.description.abstractThe article is devoted to the analуsis of the predicate descriptions of phraseologisms in newspaper headlines, where phraseological units attract maximum attention and influence the audience. The relevance of application of neurolinguistic programming is accentuated in this aspect. Basing on the provisions of NLP, a suggestive markers array was isolated, which consists of the neuro-linguistic predicates. It was found that the activation of the title suggestion is done through the specific markers (predicates) in the structure of the idiom. Communication between modal marked phraseological units and their suggestive power was detected. On the bases of methodological framework of neurolinguistic programming visual markers were distinguished in the phraseological units that correlate with the representative systems stipulating the specific perception of the information received. Using the predicate characteristics of neurolinguistic programming, an analysis of semantics of the individual elements of phraseological units (neurolinguistic predicates) was carried out. According to morphological categories of visual predicates and their suggestive potential dominant and peripheral groups of these units were established. High productivity of the using of visual predicates was recorded. Identified predicates are implemented in different morphological categories, but more often they are expressed as adjective, with less dynamics – a verb and a noun. By semantic content, these are mostly adjectives to denote color. There are also examples of predicates, that are observed in the structure of the morphological synesthesia, maximizing the impact on the reader. The features to appeal to the reader's emotional sphere of the predicate in the structure of phraseological units, optimizing the suggestive potential of the media messages were analyzed. Such predicates visualize the message as much as possible, as well, and associate the addressee with the actual communicative space. Prospects for further exploration are in the expansion of the source of the study, namely analysis of the titles of Ukrainian Internet publications.-
dc.language.isoukuk_UA
dc.publisherОдеський національний університет імені І. І. Мечниковаuk_UA
dc.relation.ispartofseries;Вип. 27.-
dc.subjectгазетний заголовокuk_UA
dc.subjectфразеологізмuk_UA
dc.subjectрепрезентативні системиuk_UA
dc.subjectвізуальний предикатuk_UA
dc.subjectсугестіяuk_UA
dc.subjectгазетный заголовокuk_UA
dc.subjectфразеологизмuk_UA
dc.subjectрепрезентативные системыuk_UA
dc.subjectвизуальный предикатuk_UA
dc.subjectсуггестияuk_UA
dc.subjectphraseological unituk_UA
dc.subjectnewspaper headlineuk_UA
dc.subjectrepresentative systemsuk_UA
dc.subjectvisual predicateuk_UA
dc.subjectsuggestionuk_UA
dc.titleВізуальні предикати в структурі медійних фразеологізмів: сугестійний аспектuk_UA
dc.title.alternativeСуггестивная специфика визуальных предикатов в пределах фразем (на примере газетных заголовков)uk_UA
dc.title.alternativeVisual predicates in the structure of media phraseologisms: suggestive aspectuk_UA
dc.typeArticleuk_UA
Appears in Collections:Записки з українського мовознавства

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