Societal view on multinational corporations
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Дата
2018
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Анотація
The article is devoted to the study of multicultural management in the context of
its interaction with the societal system. The main attributes of culture, which affect the international
business, are detected. External factors (for each element of the societal system) or
a specific situation in a subsidiary (such as age or size) affects the results of a subsidiary and
yields different results. Therefore, setting the same goals for a certain performance metric for
each manager may not adequately assess its performance. There were characterized multicultural
competence of a modern international manager. The key differences between MNCs and
TNCs are revealed. Particular emphasis was put on the possibilities of using cultural differences
within the global MNEs. The interactions of MNCs with elements of the societal system,
positive results and negative consequences are analyzed. The economy itself today is multicultural.
In fact, international management involves the planning, organization, management
and control of employees and other resources to achieve organizational goals through unique
multicultural and multinational boundaries.
Опис
Ключові слова
multicultural management, international business, societal system, MNC, crossboundary activity
Бібліографічний опис
MIND Journal. Bielsko-Biała: Wyższa Szkoła Ekonomiczno-Humanistyczna