Analysis of technological innovations in digital marketing
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Дата
2018
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Анотація
The postulates of classical theory of marketing were formed in the 20th century ‒ the c oncept, c ategorical apparatus, and the toolset. Over the course of the existence of marketing, one has observed a functional relationship between the development of marketing theory and scientific-technical progress. It is obvious that the ever-changing realities of economy predetermine moral ageing of the theoretical foundations of marketing since the effectiveness of marketing activities depends on the degree of adequacy of its forms to the character of industrial relations
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Ключові слова
technological innovations, digital marketing, нативний контент, штучний iнтелект, мобiльний маркетинг, Iнтернет речей, партнерський маркетинг
Бібліографічний опис
Eastern-European Journal of Enterprise Technologies