Please use this identifier to cite or link to this item: http://dspace.onu.edu.ua:8080/handle/123456789/19283
Title: Analysis of technological innovations in digital marketing
Authors: Oklander, M.
Oklander, T.
Yashkina, O.
Pedko, I.
Chaikovska, Maryna P.
Чайковська, Марина Петрівна
Чайковская, Марина Петровна
Citation: Eastern-European Journal of Enterprise Technologies
Issue Date: 2018
Keywords: technological innovations
digital marketing
нативний контент
штучний iнтелект
мобiльний маркетинг
Iнтернет речей
партнерський маркетинг
Series/Report no.: ;5/3 ( 95 )
Abstract: The postulates of classical theory of marketing were formed in the 20th century ‒ the c oncept, c ategorical apparatus, and the toolset. Over the course of the existence of marketing, one has observed a functional relationship between the development of marketing theory and scientific-technical progress. It is obvious that the ever-changing realities of economy predetermine moral ageing of the theoretical foundations of marketing since the effectiveness of marketing activities depends on the degree of adequacy of its forms to the character of industrial relations
URI: http://dspace.onu.edu.ua:8080/handle/123456789/19283
Other Identifiers: The postulates of classical theory of marketing were formed in the 20th century ‒ the c oncept, c ategorical apparatus, and the toolset. Over the course of the existence of marketing, one has observed a functional relationship between the development of marketing theory and scientific- technical progress. It is obvious that the ever-changing realities of economy predetermine moral ageing of the theoretical foundations of marketing since the effectiveness of marketing activities depends on the degree of adequacy of its forms to the character of industrial relations
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