Please use this identifier to cite or link to this item:
http://dspace.onu.edu.ua:8080/handle/123456789/19283| Title: | Analysis of technological innovations in digital marketing |
| Authors: | Oklander, M. Oklander, T. Yashkina, O. Pedko, I. Chaikovska, Maryna P. Чайковська, Марина Петрівна Чайковская, Марина Петровна |
| Citation: | Eastern-European Journal of Enterprise Technologies |
| Issue Date: | 2018 |
| Keywords: | technological innovations digital marketing нативний контент штучний iнтелект мобiльний маркетинг Iнтернет речей партнерський маркетинг |
| Series/Report no.: | ;5/3 ( 95 ) |
| Abstract: | The postulates of classical theory of marketing were formed in the 20th century ‒ the c oncept, c ategorical apparatus, and the toolset. Over the course of the existence of marketing, one has observed a functional relationship between the development of marketing theory and scientific-technical progress. It is obvious that the ever-changing realities of economy predetermine moral ageing of the theoretical foundations of marketing since the effectiveness of marketing activities depends on the degree of adequacy of its forms to the character of industrial relations |
| URI: | http://dspace.onu.edu.ua:8080/handle/123456789/19283 |
| Other Identifiers: | The postulates of classical theory of marketing were formed in the 20th century ‒ the c oncept, c ategorical apparatus, and the toolset. Over the course of the existence of marketing, one has observed a functional relationship between the development of marketing theory and scientific- technical progress. It is obvious that the ever-changing realities of economy predetermine moral ageing of the theoretical foundations of marketing since the effectiveness of marketing activities depends on the degree of adequacy of its forms to the character of industrial relations |
| Appears in Collections: | Статті та доповіді ЕПФ |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.